What's the path to best-in-class online marketing? First, identify and target the right audiences, and then get your brand and message in front of audience members via highly relevant campaigns to drive conversions. Seems simple enough, but this road to marketing greatness is much more easily conceptualized than traveled. To reach the prospects that matter, today's marketers must develop and leverage the power of their brands across all digital platforms, from corporate websites to Twitter, to anywhere their target audiences might travel online.
