A Responsive website will maximize the visibility of your web content while increasing the efficiency of maintaining your site.
Since your website content will be easy to view on all devices, your web content will be much more widely available. This should lead to a sharp increase in usage of your website. At the same time, a responsive website will allow all of your content to be published in only one place. There will no longer be any need for a separate mobile site, and in some cases, no more need for special mobile apps, which can be very costly to develop, maintain and support. Your costs go down, while your ability to communicate and publish goes up.