9 Reasons Why Breakaway Can Save You Money!
1. Breakaway Has More In-House Expertise
Breakaway employs or partners with multiple people who are specialist in various marketing mediums and techniques. This collectively gives the agency a significantly higher level of expertise than any business owner or single media rep. It is extremely rare to find a media account executive or manager who fully understands the intricacies of all the various advertising methodologies. Likewise, a business owner is never going to know as much as the specialists Breakaway can bring in to work on their marketing plan.
2. An Advertising Agency is More Objective When Choosing Marketing Techniques
Breakaway is not beholden to any specific media station or marketing medium. Therefore we are more at liberty to make the best choice for the client based on the situation at hand. The opposite is true for the newspaper account exec or the radio salesperson. They are under compulsion to sell certain things in order to fulfill management’s quota for the month.
3. Breakaway Can Negotiate Lower Media Rates
Because Breakaway regularly buys media, media reps are under pressure from their management to keep their business. Since our agency can choose from ALL the stations that market to the desired demographic, we are free to choose the station that gives you the best deal. Competition between stations means lower advertising rates. As a result, Breakaway often pays less than retail clients. There are some exceptions to this, but as a general rule this is true.
4. Breakaway Has More Relationships at Media Outlets
This is related to number 3, but is for a different reason. Breakaway has relationships at many media outlets that we have cultivated over time. We can leverage these relationships to get a better deal. It’s less about competition for your business and more about who you know.
5. Breakaway is Not Under Pressure to Sell You a Specific Kind of Media
Radio, TV, Print and Internet Marketing reps are under pressure to sell you whether their product is good for your business or not. Once or twice a year, most media outlets have a “fire sale” where they sell specific advertising packages at discounted rates. There is tremendous pressure on the station account execs to sell as many of the packages as humanly possible. While some of these packages are actually good deals, Breakaway is not forced to use them if they don’t make sense for the client. Again, Breakaway's motive is the client’s success, not winning the sales contest.
6. Breakaway Only Succeeds if You Succeed
Station reps make their commissions based on the sale. While keeping a business as a customer is easier than getting a new customer, sales reps are constantly pressured to get new customers and sell new packages, no matter how many companies have already purchased from them. Most media reps are rewarded for how much NEW business they’re able to bring in. There is less incentive for a sales rep to grow their current customers. As a result, there is massive turnover in direct media clients.
The opposite is true for Breakaway Advertising. Of course we like to get new customers. However, we are considered more successful when we show success in growing our current clients’ businesses.
7. Breakaway is Often the Same Price as Going Direct
This is due to a couple possible scenarios: 1) Breakaway can often negotiate lower media rates from vendors, so that the media cost savings offsets our agency fee. 2) In most cases, Breakaway may not charge ANY extra fees because we are getting an agency discount of 10-15% from the media outlets. We charge the same price that the media outlet would charge the business and keep the difference. This is a win-win for both the client and Breakaway Advertising.
8. We Are the Buffer Between the Business Owner and All the Media Sales Reps
Business owners are inundated with the constant barrage of media sales reps trying to sell them something.
When a business owner hires Breakaway Advertising, all those sales reps must speak with US instead of the business owner directly. This takes the pressure off the business owner to listen to every pitch. This also spares the business owner the guilt of having to constantly saying ‘no’ or avoiding account exec phone calls. By referring all media sales inquiries to Breakaway Advertising, we are able to look at all the options and choose from the best one.
9. Breakaway Can Provide Trusted Counsel to the Business Owner
Sometimes business owners need someone with marketing expertise who is not in their organization to bounce ideas off of and ask questions without the risk of getting a completely self-serving answer. It’s very difficult for station sales reps to give advice that doesn’t benefit themselves. They have a manager waiting back at the office to ask them if they closed the deal. They are under significant pressure to get the sale.
Breakaway Advertising has an overall view of the market and its resources. We are constantly being pitched new advertising packages, plans and mediums. We know what has worked for other clients and share that expertise throughout our client base.